Applied Data & AI Solutions

AI-Assisted Shot Logging for Live Sports

Augment live broadcast production workflows with video understanding and generative AI on Amazon Bedrock.

High Live Video Volume, Slow Turnaround Times

In live sports production (e.g., DP World Tour, AIG Women’s Open), manual shot logging is the primary workflow constraint. Traditionally, operators must scrub footage by hand to tag events into EVS IPDirector or Avid MediaCentral.

  • 3:1 Manual Labour Ratio

    1 hour of live sports footage traditionally requires up to 3 hours of manual logging time.

  • Setup & Prep Delay

    Manual player lineup and tournament course stats prep consumes 30 minutes before logging even begins.

  • Hardware Seat Limits

    Legacy systems bind operators to dedicated, expensive physical hardware seats in control rooms.

Augmentation, Not Replacement

The platform automatically analyses proxy video via GenAI on Amazon Bedrock to generate a structured Draft Log. Loggers transition from raw data entry to high-value validation.

  • Video Ingest

    Proxy video and tournament metadata feeds are uploaded to Amazon S3 storage buckets.

  • Bedrock AI Analysis

    Multimodal foundation models process video frames and extract event markers in real time.

  • Automated Draft Log

    Generates timecode markers (TCIN/TCOUT), participant tags, hole/par metrics, and descriptions.

  • QC & MAM Export

    Operators review via browser-based UI (with ShuttlePro hardware support) and export to EVS/Avid.

  • 30–40% efficiency

    Substantially reduces manual frame scrubbing, accelerating highlight turnarounds.

  • Browser Freedom

    Log from anywhere via frame-accurate browser player without seat hardware licences.

  • ShuttlePro Integration

    Native browser WebHID driver support for standard hardware jog-shuttle controllers.

  • Auto Event Ingestion

    Automated ingestion of course stats and player lineups saves 30 minutes per session.

See Shot Logging in Action

Transform live broadcast logging efficiency and accelerate clip turnaround. Schedule a demo with our Media & Entertainment engineering team.

Contact us

Ed KingEngagement Director