CDPs have proven critical in differentiating e-commerce platforms in a congested and highly competitive market. In this paper, we will explore how CDPs can provide similar benefits for media companies, as well as highlighting some key areas where media companies should focus their efforts to ensure success.
CaseFor a large cable operator, Merapar built a cloud metadata service in six months, cutting running costs by over 90% and improving performance by 500%.
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WhitepaperHow content providers and broadcasters use descriptive metadata to stay competitive, and what complicates getting those services to viewers.
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BlogDevelopment of an interface between a high-scale backend and a mobile consumer application providing an OTT video streaming service.
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