Most OTT services are under mounting economic pressure. Content acquisition costs are rising, churn is difficult to contain and user expectations keep evolving faster than many platforms can adapt. In that environment, media companies are forced to reassess how they allocate resources — and total cost of ownership stops being a procurement question and becomes a strategy one.
This report argues that the answer is composability and AI-native orchestration, and draws the lessons from where direct-to-consumer and e-commerce got there first.
What the report covers
- From spend to outcomes — redefining TCO in the OTT era
- Lessons from D2C and e-commerce — the composability advantage
- Why OTT is lagging, and how to catch up
- Laying the groundwork for composable, AI-native OTT
- AI-native orchestration as the next frontier in cost optimisation
- Why this matters — the future for OTT
38 pages, published by Merapar and Accedo.
